THE SPIRIT AUTHORS CAMPAIGN TEAM – WHAT MAKES US UNIQUE?
The first thing you should know is that EVERY person we will bring into your campaign—from our team of experts to our Joint Venture Partners—is of the mind-body-spirit and holistic mindset. This quality is quite possibly the most important element that makes Spirit Authors Campaigns unique amongst others you might choose. We are ALL spiritual people who value people and the planet first and foremost in our lives, and who understand the principles of spiritual marketing and genuine collaboration. Therefore, we also are more readily able to understand both your value-system AND that of your potential readers. Every one of our campaigns is founded upon Lynn’s paradigm:
OUR MISSION STATEMENT: THE 7 GRACES OF MARKETING*
1. Connection: An effective campaign is based upon connecting—really connecting—with your readers in the build-up to the launch. When you work with us, be prepared to go on lots of radio shows, conduct lots of virtual interviews and write lots of blogs. The best results also come when YOU are present as much as possible on social networks, rather than having an assistant do everything for you.
2. Inspiration: It is never our job to persuade your readers, only to inspire them. Persuasion disempowers. Inspiration empowers. Our job is to empower both you and your readers.
3. Invitation: As we are committed to empowering others, everything we do is based upon people giving permission: to be partners, to be subscribers, etc. We never bombard our followers with sales letters. We tell them in advance when we are going to contact them, and we stick to our promises.
4. Directness: We say things in plain English and don’t sugar-coat them with lofty jargon or fluff. If you hide behind gimmicks and gloss, no one will actually see who you really are. Our job is to get you—the REAL you—SEEN.
5. Transparency: We don’t tell people to buy your book because they need it. We ASK them to buy your book because we need THEM. We cannot tell people what they need. We can only inform and inspire them to become curious enough to check it out.
6. Abundance: We make a practice of promoting our partners and our telesummit guests during your launches. You might ask, “Then won’t people be tempted to buy their book instead of mine?” The answer is “Not likely.” If you are generous with your praise and support of others, people will want to buy your book no matter what because they believe in who you are as a person.
7. Collaboration: The foundation of our campaigns is based upon collaboration from others. This means that we also collaborate with them. Collaboration in business is what keeps the positive energy flowing to create a stronger community, which is really the ultimate aim of all the 7 Graces.
The 7 Graces of Marketing are © Lynn Serafinn 2010. The above Mission Statement is adapted from ideas in the upcoming book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell by Lynn Serafinn (publisher pending, 2011).
