The first thing you should know is that EVERY person we will bring into your campaign—from our team of experts to our Joint Venture Partners—is of the mind-body-spirit and holistic mindset. This quality is quite possibly the most important element that makes Spirit Authors Campaigns unique amongst others you might choose. We are ALL spiritual people who value people and the planet first and foremost in our lives, and who understand the principles of spiritual marketing and genuine collaboration. Therefore, we also are more readily able to understand both your value-system AND that of your potential readers. Every one of our campaigns is founded upon Lynn’s paradigm:

OUR MISSION STATEMENT: THE 7 GRACES OF MARKETING*

1. Connection: An effective campaign is based upon connecting—really connecting—with your readers in the build-up to the launch. When you work with us, be prepared to go on lots of radio shows, conduct lots of virtual interviews and write lots of blogs. The best results also come when YOU are present as much as possible on social networks, rather than having an assistant do everything for you.

2. Inspiration: It is never our job to persuade your readers, only to inspire them. Persuasion disempowers. Inspiration empowers. Our job is to empower both you and your readers.

3. Invitation: As we are committed to empowering others, everything we do is based upon people giving permission: to be partners, to be subscribers, etc. We never bombard our followers with sales letters. We tell them in advance when we are going to contact them, and we stick to our promises.

4. Directness: We say things in plain English and don’t sugar-coat them with lofty jargon or fluff. If you hide behind gimmicks and gloss, no one will actually see who you really are. Our job is to get you—the REAL you—SEEN.

5. Transparency: We don’t tell people to buy your book because they need it. We ASK them to buy your book because we need THEM. We cannot tell people what they need. We can only inform and inspire them to become curious enough to check it out.

6. Abundance: We make a practice of promoting our partners and our telesummit guests during your launches. You might ask, “Then won’t people be tempted to buy their book instead of mine?” The answer is “Not likely.” If you are generous with your praise and support of others, people will want to buy your book no matter what because they believe in who you are as a person.

7. Collaboration: The foundation of our campaigns is based upon collaboration from others. This means that we also collaborate with them. Collaboration in business is what keeps the positive energy flowing to create a stronger community, which is really the ultimate aim of all the 7 Graces.

The 7 Graces of Marketing are © Lynn Serafinn 2010. The above Mission Statement is adapted from ideas in the upcoming book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell by Lynn Serafinn (publisher pending, 2011).

I have my own personal definition that I share both in my workshops as well as in my upcoming book The 7 Graces of Marketing. But I don’t want to influence your honest, spontaneous and non-analytical response to this important question.

To me, the unconscious relationship we have with marketing impacts our modern society in ways we rarely consider. In my upcoming book, I share my own observations and research AND I also really want to gather the opinions of those with whom I network online (that means you), because I believe active social networkers are probably amongst the MOST aware of what marketing is and how it impacts us.

So if you would, please take a minute to answer this question, “How do YOU define the word ‘marketing’? And while you are answering it, consider also what activities or elements you include in your definition.

I’ll be gathering this information together over the coming months to support the materials in my upcoming book. Information I use will be anonymous, unless you have a specific book or web-based article you are happy to share as a primary resource, in which case I will certainly give you full citation in the book.

P.S.: This will be an ongoing conversation with MANY different questions. This is just the starting point, so please subscribe to this blog so you can stay on top of the current discussion topic and have your say for each one. Please know that your opinions and experience are VERY valuable to me and I am truly grateful for the time you take to share your views. Soon this discussion will be shifted over to my new site, which is still under development) at http://The7GracesOfMarketing.com by 01-01-11).

Lynn Serafinn

Thanks for your input!
Lynn Serafinn
Author, coach, book promotions, radio host

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