WHO WILL WORK ON YOUR CAMPAIGN AND WHAT WILL THEY DO?
- Campaign Manager: Lynn Serafinn (UK)
- Webmaster: Charly Leetham and Leetham Trust (Australia)
- Overview of what our webmaster’s team will do
- Our Virtual Assistant Team
- VA: Callie Carling (UK)
- VA: Katie Perry (US)
- VA: Adrian Berbesi (Columbia)
- VA: Andrew Mondia (UK)
- Overview of what your VAs will do
About Lynn Serafinn – Campaign Manager (Bedford, England)
Lynn, a bestselling author herself, is a true “global” thinker, with equal amounts of technological expertise (Microsoft UK Innovative Teacher of the Year 2005), creativity, clear communication skills and a seemingly endless amount of energy and passion for deliver inspiring, spirit-based marketing. Surely this combination of qualities is what gave her the ability to mastermind seven top-10 book campaigns, four of which hit #1, over the past year alone. Her unique combination of backgrounds in the music industry, spirituality, transformation coaching and educational technologies, provides you with a wide canvas of support and innovation that few others can claim.
Overview of what the Campaign Manager will do
- Be both the “front man” and the bottom line for all technical operations and human relations, including you, our team and your partners on the campaign.
- Work with you to solidify your message, identify your audience and create a unique character and promotional strategy for your campaign
- Create a timeline and project plan for the campaign
- Conduct a diagnostic assessment of your current online promotional assets
- Work with campaign webmaster to set up infrastructures before campaign starts (linking blogs, social networks, fan pages, RSS, autoresponder, etc), if required
- Create methods to build your platform in early months before launch
- Provide you with training in effective social networking as and when needed (delivered over Skype and supplementary training videos)
- Locate JVPs (Joint Venture Partners) and Telesummit guests by drawing upon both her own widespread network (and your own) or via research when needed
- Work with you to create new professional connections with your partners
- Write all copy for web pages, email blasts, Twitter, etc
- Help you create an online media kit
- Create all instructions, tutorials, etc., for partners and be the “answer man” to queries
- Utilise her library of self-made templates to create unique campaign materials
- Provide and assign an experienced VA to your project and design and coordinate all communications systems they will be delivering for you.
- Provide and assign an expert webmaster to your project, and oversee all operations to do with creating sales pages, events pages, autoresponders, etc.
- If you have your own staff (webmaster, VA, PR), Lynn will liaise with when needed to coordinate aspects of the campaign, such as sending email blasts to your lists, etc.
- Create 3-minute promotional book trailer video, and, when deemed necessary, create a promo trailer for your telesummit page
- Create and co-host your pre-launch telesummit and, if needed, your post-launch activities
- Train/mentor you in Amazon rankings and sales tracking as needed
- Provide you with tracking systems to monitor your sales rankings during the campaign
- Block out 2 days to be “on call” around the clock, oversee rankings during launch, take screenshots of your highest rank(s) and stay up all night with you on Skype to smooth you through the bumps and share your triumphs (get your coffee pot ready)
- Provide “damage control”, “crisis response” and “melt down” strategies during launch
- She also “talks you up” on social networks, media, etc
Charly Leetham – Campaign Webmaster (Canberra, Australia)
With her warm, generous personality and delightful Australian accent, Charly is a webmaster extraordinaire who can “de-geek” her language so even the most die-hard technophobe can understand what she is saying. She is a master at making beautiful web pages that not only look wonderful and in alignment with your own professional brand, but they just plain WORK! Charly is a master at site integration, SEO and style. She has worked closely with Lynn to create air-tight web templates for your launch that will ensure your customers’ experience during your campaign is enjoyable, easy and seamless when they come to buy your book or attend your pre-launch activities.
Charly is CEO of “Ask Charly Leetham”, a team of highly trained web professionals who work closely with her, under her direction. Your campaign will be assigned one dedicated webmaster for the project, who will meet with you to create a style that reflect the “branding” and feel of your book, create your web pages (there are about 8 of them) and test them thoroughly to ensure they will work without a glitch.
Overview of what the Campaign Webmaster will do
- Work closely with Lynn to ensure team will be working to set timeline/deadlines
- Design and create 8 essential web pages for your campaign, as per Lynn’s marketing templates, and your branded image
- Set up all auto-responders for campaign and telesummit using copy Lynn provides
- Create style, banners, etc., that reflect the brand of your book
- Embed all web forms, links, video trailers, etc
- Enter all JVP information and images, doing simple image resizing when needed. This is for up to 40 bonus JVPs. If your campaign has significantly more, the price for page creation will be adjusted accordingly (agreed in advance of course).*
- Test all their links and report problems to Lynn well in advance of any pages going live
- Ensure your potential customers find your pages enjoyable and easy to follow, so they are more likely to stay on your site and check out your book.
*Regarding the number of partners you should have on a campaign, there are some campaigns that have as many as 100 partners on a page. However, we have found that campaigns having such large quantities of JVPs as this tends to work only to the advantage of the person running the campaign, and not much to their partners, as very few customers will check out 100 bonus gifts. The long-term result is unhappy partners who are unlikely to work with that team in the future.
We are not out to win the game of short-term numbers. We are here to establish long-term connections for you. 40 happy partners who feel like a vital part of your team will work much harder for you than 100 unhappy partners who feel disconnected and lost in the masses.
Virtual Assistants are a vital part of any Amazon launch. Our Virtual Assistants (VAs) hail from around the planet, and all of them have worked with Lynn in various capacities on her bestseller campaigns.
Typically, two VAs will be assigned to work on your project, depending upon their availability and how many are needed to complete all the “moving parts” you select for your campaign. For instance, one might do the Virtual Blog Tour while another focuses on media or research.
Here are the VAs currently working on our team:
Callie Carling – Moonpoppy Enterprises (Wimbledon, England)
Callie has worked with Lynn on virtually every campaign she has ever done, both as a VA and a partner, so she knows the ropes inside out. She’s also Lynn’s personal assistant! Apart from being loveable, supportive and totally tuned-in to the mind-body-spirit market, Callie is highly skilled in social networking, calendars/bookings, fast and accurate audio transcription and much more. She is also a trainer, spiritual healer and natural beauty therapist, and an incredible networker who will support your campaign in many more ways than just any old VA can do.
Katie Perry – Writers in the Sky (Nashville, Tennessee)
Katie works exclusively with authors and has worked with Lynn on numerous campaigns including Allison Maslan’s Blast Off! and E.Dee Conrad’s A New Dawn Awaits, (both #1 sellers) being responsible for coordinating smooth and seamless Virtual Blog Tours for both, as well as a radio tour for E.Dee. She is well-versed in all social networks, and is fast, thorough and always supports her clients enthusiastically on Twitter.
Adriana Berbesi (Bogota, Columbia)
Adriana first worked with Lynn on the campaign for Memory in the Cells by Luis Diaz, which reached a triple #1 in Canada and was in the top 5 in US, UK and France. Surely the success of the campaign owed a great deal to her expertise in coordinating Luis’s Virtual Blog Tour and Radio Tour, as well as managing all his blog posts, fan pages and social networking accounts to ensure there was a continuous flow of inspiring information to his readers. She excels at maintaining your busy media calendar.
Andrew Mondia (London, England)
Canadian-Swiss Andrew Mondia is an actor, avid blogger, social networker and great connector with a passion for personal growth. He is also a facilitator for the Passion Test, trained by world-renowned Janet Bray Attwood. He has been both a network partner and a VA at Spirit Authors since its beginning, and was the Virtual Blog Tour coordinator for Vrinda Pendred’s Check Mates in May 2010. He is thrilled to on board working with Lynn and connecting with like-minded individuals in the mind-body-spirit genre. When not working on your book project, Andrew actively pursues comical acting roles, which have garnered him some fame (if not also a bit of cheeky notoriety) in the theatrical world.
Overview of what your Virtual Assistants will do on your campaign
- Virtual Blog Tour:
- Coordinate all the dates and vital information for your Virtual Blog Tour with your partners
- Liaise between you, Lynn and your partners to create the content for the tour
- Format the content into templates Lynn will provide
- Check all links for accuracy
- Deliver content to the tour hosts
- Research and Book Radio Appearances:
- Using our extensive database, locate a wide selection of Internet-based shows on which you might appear
- Contact radio host with your media kit and request bookings
- Coordinate your media bookings with you/your calendar
- Ensure you and media host have all materials you need for the appearances
- Deliver Lynn complete calendar of your appearances so they can be promoted
THE ABOVE SERVICES are included in the campaign package. If you wish additional services from our VA team, you may request these from them at their regular hourly rate. Here are a few examples of additional VA services you might consider (these are many more):
- Schedule updates to your social networks via Twaitter, HootSuite, etc.
- Post your blog articles
- Maintain podcasts
- Assemble/send newsletters
- Conduct independent research
- Transcribe audio of your interviews or telesummits
- Post events on social networks
- Maintain your overall diary (clients, meetings, live speaking engagements, etc)
